Christmas started back in July for anyone working in the consumer PR or media world. I’ve been involved in a number of “Christmas in July” events to promote products to the monthly media, whose lead times are longer.
But it’s not just July, it’s October too, as the weekly titles and national supplements have all been compiling their annual gift lists over the last fortnight. And then it’s November for bloggers and short lead media….
Which is why, even though I’m looking out the window at a glorious sunny September day, I’m chatting to journalists and bloggers about glitter and Christmas decorations. Come December, when I’m stuffed with chocolate and turkey, we’ll be talking beach accessories.
Now, where is my eggnog.

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