I’ve been helping with the launch of a new sausage product recently, to add to my food and drink consumer PR portfolio. Irish chef Paul Rankin has launched a new range of family foods and travelled all over the UK to promote these products in a PR campaign that involved media interviews, journalist sampling, blogger events, young chef competitions and shopping centre demonstrations. The core PR team in Belfast hired me as a Manchester freelance PR to provide the support here in England, as it all started in Manchester – and I was delighted to help with such a wide reaching campaign.

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