While social media is perfect for some brands, it can add a bit of a cringe factor to others and today I’ve really wondered whether politicians need to take a step back from Twitter.

Obama was the first politician to successfully – and very famously – tweet as part of his election campaign, but I can’t help thinking the UK audience is a little more cynical, either because of our politics, parties or because we feel they’re just jumping on the bandwagon. Or maybe all of these things.

We’ve seen the embarrassing memes mickey-taking Osborne and his burger, the hilarious celebrity tweets mimicking Cameron ‘patching in’ to international debates and of course, there is now an annual Ed Balls Day, thanks to Mr Balls accidentally tweeting his own name.

And now today, on the day of national public sector strikes, the Conservatives asked people to retweet if they were against the strikes, getting a grand total of – 263 retweets. As writer Caitlin Moran pointed out, she got 15,000 retweets when she simply talked dirty about Matt Cardle (former X Factor singer. Not sure what he’s up to now).

Politics aside, the key with all PR, be it through social or traditional media, is to know your audience and choose the right channels to reach and engage with them. When your Twitter feed’s content gets mocked or relatively ignored, it might be time to rethink your strategy.


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