The variety of PR is one of the things I still love about it the most. Over the last couple of weeks I’ve been launching a range of nursery products to the consumer media, setting up TV interviews around World Mental Health Day, starting a Christmas campaign with a group of online influencers and writing a white paper on recruitment trends. With three exciting (and very different) new business opportunities in the pipeline, this looks set to continue! The beauty of working in PR for over two decades (sssshhh…) is that while the media landscape changes, the same strategic approaches are needed in order to generate good quality coverage. Which is why my clients range from stationery companies to sleep products; travel agencies to training professionals and educational experts to event management companies.

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