Animal Trust is the UK’s first not-for-profit vets, offering free consultations and cheaper pet care. I’m working with the organisation to help launch its sixth clinic in Leeds, as well as promote its other surgeries around the northwest and further afield. The programme involves a mix of business releases, online promotions, expert advice and human (and animal!) interest PR stories, targeting the local media in each region to raise awareness of the company and educate pet owners about its USPs.

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