New year fitness launch

I’m managing the PR for the launch of a unique new fitness company called onePT. This fantastic personal training company and gym is launching in the northwest this weekend and then rolling out nationally as a franchise model, with a full training academy, world-class equipment and a great consumer proposition. We’ve managed a busy launch campaign over Christmas, with festive door drops throughout the region, proactive press office generating coverage in all the regional media, a series of competitions to generate word of mouth – and a targeted social media campaign to communicate the brand messages and build awareness up to the launch event. With a range of special guests attending, and a national media roll out afterwards, this is a great start to the new year.