PR consultants are either specialists or generalists. Which one is better for you? Specialists will…
What’s in a name?
When I first decided to set up as an independent PR consultant, I wasn’t sure…
September – a snapshot
It’s been a mixed month in the world of freelance PR – and that’s just…
How to get the most out of trade shows
I’ve been to two trade shows over the last few weeks, supporting clients as they…
Top tips for starting as a freelance PR consultant, after 10 years of doing it myself
If you’re thinking of going alone as a PR freelancer, here are my top tips after 10 years.
The Great September Reset
Have you made your September resolutions yet? It’s not the new year, but for me,…
How to write a good PR brief
I remember being a very junior account executive at a PR agency, many (MANY) years…
What makes good social content?
Influencer partnerships are commonplace in marketing programmes these days, as brands and businesses team up…
PR and content brief for Zhoosh Paints
I’m delighted to be working with a lovely new paint brand, Zhoosh. Zhoosh is a…
I’m 9!
October was the 9th anniversary of me setting up my own business. It was 2012…