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PR interview
Blog

PR specialist or generalist?

PR consultants are either specialists or generalists. Which one is better for you? Specialists will…

Ruth Wilson on April 9, 2025
Ruth Wilson 2025-04-09T08:05:13+00:00
Blog

What’s in a name?

When I first decided to set up as an independent PR consultant, I wasn’t sure…

Ruth Wilson on April 1, 2025
Ruth Wilson 2025-04-01T15:05:11+00:00
Manchester in the September sunshine
Blog

September – a snapshot

It’s been a mixed month in the world of freelance PR – and that’s just…

Ruth Wilson on October 2, 2024
Ruth Wilson 2024-10-02T11:15:36+00:00
The Shurtape team manages PR and face to face marketing at a trade show
Blog

How to get the most out of trade shows

I’ve been to two trade shows over the last few weeks, supporting clients as they…

Ruth Wilson on November 13, 2023
Ruth Wilson 2023-11-13T16:58:42+00:00
Blog

Top tips for starting as a freelance PR consultant, after 10 years of doing it myself

If you’re thinking of going alone as a PR freelancer, here are my top tips after 10 years.

Ruth Wilson on October 19, 2022
Ruth Wilson 2022-10-19T13:29:03+00:00
September - a time for a reset
Blog

The Great September Reset

Have you made your September resolutions yet?  It’s not the new year, but for me,…

Ruth Wilson on September 14, 2022
Ruth Wilson 2022-09-14T08:11:33+00:00
Blog

How to write a good PR brief

I remember being a very junior account executive at a PR agency, many (MANY) years…

Ruth Wilson on November 18, 2021
Ruth Wilson 2021-11-18T14:00:00+00:00
Blog

What makes good social content?

Influencer partnerships are commonplace in marketing programmes these days, as brands and businesses team up…

Ruth Wilson on November 12, 2021
Ruth Wilson 2021-11-12T12:00:00+00:00
Blog

PR and content brief for Zhoosh Paints

I’m delighted to be working with a lovely new paint brand, Zhoosh. Zhoosh is a…

Ruth Wilson on October 24, 2021
Ruth Wilson 2021-10-24T12:52:00+00:00
Blog

I’m 9!

October was the 9th anniversary of me setting up my own business. It was 2012…

Ruth Wilson on October 22, 2021
Ruth Wilson 2021-10-22T13:00:46+00:00

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