PR and content brief for Zhoosh Paints

I’m delighted to be working with a lovely new paint brand, Zhoosh.

Zhoosh is a mindful paint brand that is all about appealing to your senses through lovely colours, affordable prices, convenient delivery and sustainable practises.

With 23 earthy colours available to buy online, Zhoosh hopes to help us truly enjoy creating the perfect living space: a place to relax, rest and recharge.

Your home is your haven, and by choosing products that appeal to your senses, operate sustainably and have been crafted with care, you can be more comfortable and mindful in your space.

Zhoosh paints are manufactured here in the UK and have minimal VOC (Volatile Organic Compounds) content, with virtually no odour. They are safe and easy to use – and what’s more, all their tins are completely recyclable. They have worked closely with their designers to create stunning colours to appeal to all tastes, while being kind to the planet.

As well as creating content for the brand website, I will be managing a proactive press office to launch the first 23 paints and introduce new colours as well writing and placing expert advice articles, setting up strategic promotions, and partnering with home influencers.

Take a look at their gorgeous colours here.