Shurtape is the global company behind leading adhesive tape brands Duck Tape®, FrogTape® and T-Rex Tape®.
Ruth has provided PR and social media support for the UK arm of the company for the best part of a decade, helping to launch Duck Colours and T-Rex in the UK.
The account combines a mix of consumer and trade PR, targeting a range of audiences ‘including crafters, parents, designers, decorators and builders.
Ongoing media relations includes consumer press office, trade advice articles, promotions and interviews, with coverage ranging from product news articles in Ideal Home, to expert features in Builder’ Merchants News, to product demonstrations on ITV’s This Morning. Social media includes partnerships with some of the UK’s leading interior designers, builders and craft influencers, while face to face tours, promotions and trade events keep the huge product range front of mind for all the target audiences.