John Lewis isn’t being shy about who its target audience is with this year’s Christmas…
AI? Quality over clicks, please
AI is making headlines again – for the wrong reasons. Hot on the heels of…
What’s in a name?
When I first decided to set up as an independent PR consultant, I wasn’t sure…
How to get the most out of trade shows
I’ve been to two trade shows over the last few weeks, supporting clients as they…
Top tips for starting as a freelance PR consultant, after 10 years of doing it myself
If you’re thinking of going alone as a PR freelancer, here are my top tips after 10 years.
Influencer marketing
I’m delighted to be managing an influencer marketing campaign for Coral Island, one of Blackpool’s…
PR for vets
Animal Trust is the UK’s first not-for-profit vets, offering free consultations and cheaper pet care.…
New year fitness launch
I’m managing the PR for the launch of a unique new fitness company called onePT.…